Taiwan’s restaurant industry is a battleground where different brands constantly battle for supremacy. Businesses are always coming up with new products, and imitation has been honed to a fine art. The result is a market filled with “me-too” brands all competing for smaller shares of the same pie. For large chains or traditional brands, innovation is the key to survival. In an age where creative marketing is king, product differentiation = competitiveness.
“In an age where creative marketing is king, even feces can be turned into gold!”

The toilet is now an important part of our everyday life. It was known as the outhouse or lavatory in earlier times, and now is called a water closet, washroom or restroom. In a creative twist, we combined the toilet culture with the restaurant business to create the Modern Toilet Restaurant. This was not only well received by the market but also pioneered a new age of differentiated marketing that is continuing to send shockwaves through the restaurant business today. If you are thinking about joining a franchise, you are obviously counting on the head office’s resources and experiences to improve your odds of success. You must, however, choose the business carefully – if the company is targeted at market that’s going out of fashion (pizzas, donuts) or already saturated (cafes, breakfast bars), the odds are stacked against you already. If you are still looking for an opportunity to start your business, talk to us! We can help make your dream come true!

Franchise Advantages

Advantage 1 – Creative theme restaurants are very different from other brands

Theme restaurants don’t have to mean high menu prices. By offering distinctive themed meals and merchandise at affordable prices, revenues are boosted while lowering startup risk. We also create an alternative dining environment that brings a smile to consumers’ faces. By offering entertainment as part of the dining experience, we show consumers that “The toilet’s is not just a toilet” and leave them with a more favorable impression of Modern Toilet.

Advantage 2 – Simple standard procedures deliver the maximum profits for minimum outlay

A complete set of forms and operating manuals simplifies the complexities of running a business for you. Streamlined procedures ensure that even casuals can achieve consistent quality on meals, greatly reducing personnel costs.

Advantage 3 – Tableware and merchandise all patented, discouraging copycats

We have invested a great deal of effort in our business to develop one of the most unique franchises in the industry, making it hard for unscrupulous businessmen to copy us. Our franchisees also enjoy direct legal protection of the licensed property. Since “Differentiation = Competitiveness”, the lack of direct competitors give your business the best chance of success.

Store Format
A space entirely on one floor is preferred. At least 200m2 of floor space required with a width of over 4M.

Franchisee Criteria
May be male or female, at least 25 years old; must be trustworthy and ready to run their business full-time.

Joining Fee

Note:

1.The head office will calculate the actual setup based on the actual size of space leased.
2.To ensure the consistency of franchise‘s image, all interior design and equipment will be planned, designed and installed by the head office.
3.All ingredients and merchandise are to be sourced from the head office. The permission of the head office is required in advance to sell non-franchised merchandise to protect the company’s reputation and overall image.
4.The amounts quote above are before tax. They do not include the rent, bond, cost of first delivery, miscellaneous costs and audio equipment.
5.The fees do not include the cost of applying for utilities service, removal of existing interior furnishings, changing of washroom location and their expansion.
6.The franchise is for 3 years. No additional fees charged at the end of the period.

▲In 2007, the head office drew up 19 new franchise areas. Only one franchise will be opened in each area and the head office will accept no further applications for franchising once all areas have been filled.

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