We are a group of “muckrakers” following our dreams. It all started when one of us was reading the manga, Dr. Slump on the toilet – and the rest is history. In the beginning, we mainly sold ice cream – a big pile of chocolate ice cream sold in containers shaped like a squat toilet. This humorous spin became a great success.After much planning from all of our partners, we finally took the first step towards realizing our dreams in May 2004 with the launch of the “Marton Restaurant”. The restaurant immediately caused a stir in Taiwan with its humorous “out-there” design. At the start, many people peered in at the restaurant trying to figure out what we were selling – then had a big smile on their face when they finally worked it out. By continuing to come up with great ideas and making improvements on old ones, we have expanded over the past few years from just ice cream into a fully-fledged theme restaurant with stores all over Taiwan. Our stores have also won the support of devoted fans as well.
Future Business Philosophy and Direction
To expand the variety of our stores, in April 2006 all Marton restaurants around Taiwan changed their names to “Modern Toilet Restaurant”. In the future, a greater range of washroom facilities will greet new customers and old friends alike. We will also continue to do our best to surprise and entertain everyone! Your comments are welcome!
2004.05 MARTON Restaurant – Lincyuan Store opened in Kaohsiung
2004.12 MARTON Restaurant – Fumin Store opened in Kaohsiung
2005.07 – Began accepting franchising applications and took part in the Tainan Franchise Exhibition
2005.11 MARTON Restaurant – Yijhong Store opened in Taichung
2005.12 MARTON Restaurant – Siaodong Store opened in Tainan
2006.01 MARTON Restaurant – Shihlin Store opened in Taipei
2006.04 All new “Modern Toilet Restaurant” launched!!
2006.08 Modern Toilet Restaurant – Daciao Store opened in Tainan
2007.02 Took part in the 8th Taipei International Chain and Franchise Exhibition. Signed contract for Hong Kong license.
2007.04 Modern Toilet Restaurant – Jiankang Store opened in Tainan
2007.05 Modern Toilet Restaurant – Simending Store opened in Taipei
2007.05 Modern Toilet Restaurant – Minzu Store opened in Changhua
2007.06 Modern Toilet Restaurant – Jhongli Store opened in Taoyuan
2007.07 Modern Toilet Restaurant – Jhongjheng Store opened in Pingtung
2007.07 Modern Toilet Restaurant – Luodong Store opened in Yilan
2007.09 Modern Toilet Restaurant – Mongkok Store opened in Hong Kong
New Name – New Beginning
The arrival of the “Modern Toilet Restaurant” launches the next generation of toilet-themed restaurants! More variety, better service!
With new ideas and new products, our goal is to become “The No. 1 Brand in Themed Chain Restaurants”
(In an age where creative marketing is king, even feces can be turned into gold!)